Mediaforce Newspapers
Mediaforce (operating as Formpress Publishing Limited/Iconic Media in Ireland) is the single largest regional newspaper group in Ireland. Mediaforce own and operate 22 paid-for titles owned in Northern Ireland and the Republic of Ireland. As of December 2022, they own and operate 15 newspapers in the Republic of Ireland. The group also owns 7 local free newspapers and operates 13 locally-targeted news websites associated with print titles.
While individually each title reaches a relatively small local audience Mediaforce local newspapers are included due to the significant scale of their combined reach. Within the Irish electoral system of Proportional Representation by single transferable vote (PR-STV) local politics play a significant role in elections, with seats won by small margins. Local issues and campaigns can have a considerable impact on the outcome of national and EU elections in Ireland.
Amalgamation:
In the 1990s and early 2000s Irish local newspapers became attractive to international, particularly UK, investors with a number of takeovers and mergers between Irish and UK publishers occurring during this time.
The newspapers in the group all focus on local news for their area including news, politics, business, sport and local events. Most of the newspapers in the group maintain offices in the locality they focus on and individual editors. However, a number of titles’ operations have been merged or operational activities centralised. Mediaforce Ireland have amalgamated and streamlined the digital presence for individual titles creating standardised format and branding under broader localities, mainly counties - for example tipperarylive.ie operates as the online presence for two publications, The Nationalist and Tipperary Star.
The parent company, Media Concierge (Holdings) Limited is based in the UK and is wholly owned by the Denmark family. Mediaforce (London) Ltd was established by Malcolm Denmark in 1985 to represent media outlets to advertising agencies which remains a substantial element of Mediaforce’s business. The move into direct ownership of media outlets came in April 2014 when Iconic Newspapers Limited, a Mediaforce subsidiary, acquired the 14 Irish titles of the Johnston Press Group (Scotland) for €8.7m. Johnston Press had spent more than €200m building up a stable of Irish titles in the 2000s but the value of those assets collapsed in the wake of the 2008 economic crisis. More recently Mediaforce Ireland went on to acquire a number of additional Irish regional media groups and their titles including River Media Group (2018) Midland Tribune (2019), Mayo News (2023)
Advertising & Publications:
In its 2019 assessment of Formpress Publishing’s proposed acquisition of The Midland Tribune newspapers, the Competition and Consumer Protection Commission (CCPC) considered the implications of Mediaforce’s role as “a conduit for advertising agencies to channel national advertising spend to local/regional newspaper and digital newspaper titles in the State”. In 2004 the Regional Newspapers and Printers Association of Ireland had appointed Mediaforce as the sole national advertising agent for its member publications. Although the CCPC found that the bulk of local press advertising revenues came from local businesses, it nonetheless concluded that 10-20% of advertising revenues came from national advertisers and advertising agencies and thus were mediated through Mediaforce Ireland. Given this potential for market dominance, the CCPC expressed concern that:
“Mediaforce occupies a very strong position in the provision of the service of channelling national advertising to local/regional newspapers and digital newspaper titles in the State and that Mediaforce group owns and operates local/regional newspapers and websites, the Commission is concerned that Mediaforce will have the ability and incentive to foreclose its local/regional newspaper competitors”.
In response, Mediaforce and Formpress gave commitments to the CCPC to direct advertising business from advertisers and advertising agencies to local/regional newspapers and digital newspapers on a “strictly fair, reasonable and non-discriminatory basis and to apply equivalent conditions in equivalent circumstances to all Formpress Titles and Non-Formpress Titles”. The Competition and Consumer Protection Commission (CPCC) considered these proposals “appropriate and effective” means of addressing the Commission’s competition concerns. However, the National Union of Journalists (NUJ) criticised this outcome and have called for more rigorous scrutiny of Mediaforce acquisitions and business operations in Ireland by the Government and the Competition and Consumer Protection Commission (CPCC).
Print Publications Foundation dates (where available):
The Nationalist (Tipperary) - 1890
County Derry Post (Missing data)
Derry News - 2001
Donegal Democrat - 1919
Donegal Post - 2006
Dundalk Democrat - 1849
Inish Times - 1999
Kilkenny People - 1893
Leinster Express - 1831
Leinster Leader - 1880
Leitrim Observer - 1904
Limerick Leader - 1889
Longford Leader - 1897
Mayo News - 1892
Midland Tribune - 1881
Tipperary Star - 1909
Tullamore Tribune - 1978
Local news websites:
Carlow Live
Clare Live
Derry Now (Operated by: Derry News)
Donegal Live (Operated by: Donegal Democrat, Inish Times, Donegal Post & Donegal People’s Press)
Éire Beo
Inish Live (Operated by: Inish Times)
Ireland Live
Kildare Live (Operated by: Leinster Leader)
Kildare Now (Operated by: Leinster Leader)
Kilkenny Live (Operated by: Kilkenny People)
Laois Live (Operated by: Leinster Express)
Leitrim Live (Operated by: Leitrim Observer)
Letterkenny Live
Limerick Live (Operated by: Limerick Leader)
Longford Live (Operated by: Longford Leader)
Louth Live (Operated by: Dundalk Democrat)
Mayo Live (Operated by: Mayo News)
Nenagh Live (Operated by: The Nationalist & Tipperary Star)
Offaly Live (Operated by: Offaly Express, Midland Tribune & Tullamore Tribune)
Tipperary Live (Operated by: The Nationalist & Tipperary Star)
Waterford Live
Audience Share
MissingData
Ownership Type
Private
Geographic Coverage
Local
Content Type
Paid Content
Media Companies / Groups
Media Concierge (Holdings) Ltd.
Ownership Structure
Mediaforce (operating as Formpress Publishing Limited / Iconic Media in Ireland) is the single largest regional newspaper group in Ireland. It is a subsidiary of Media Concierge (Holdings) UK, which is owned by the Denmark family.
Individual Owner
General Information
Founding Year
2014
Affiliated Interests Founder
Advertising executive who established Mediaforce UK in 1985 as an advertising agency which represented media owners to advertising agencies, focussing mainly on regional outlets across the UK. In April 2014 Denmark’s company Iconic Newspapers Limited, a Mediaforce subsidiary, acquired the 14 Irish titles of the Johnston Press Group (Scotland) for €8.7m. Johnson Press had spent more than €200m building up a stable of Irish titles in the 2000s but the value of those assets collapsed in the wake of the 2008 economic crisis. More recently Mediaforce Ireland went on to acquire a number of additional Irish regional media groups and their titles including River Media Group (2018) Midland Tribune (2019), Mayo News (2023).
Affiliated Interests Ceo
Director Mediaforce Ireland Director/Sales Director Mediaforce Ireland.
Director Mediaforce Ireland. Russell Whitehaior is also the Company Secretary for Mediaforce Ireland’s parent company Media Concierge (UK parent company). He is a solicitor and Director in multiple Media Concierge subsidiaries.
Affiliated Interests Editor-In-Chief
Regional Editor for Iconic Media in Tipperary
Tipperary Star
The Nationalist
County Derry Post
Donegal Democrat, Donegal People’s Post, Donegal Post
Dundalk Democrat
Inish Times
Kilkenny People
Leinster Express
Leinster Leader
Leitrim Observer
Limerick Leader
Longford Leader
Mayo News
Midland and Tullamore Tribune
Contact
The Nationalist
Clonmel, Co. Tipperary, Ireland
Telephone: +353 (0) 52 6172500
Website: <a href="www.tipperarylive.ie" class="intern" target="_blank">www.tipperarylive.ie
Website: www.nenaghlive.ie
County Derry Post / Derry News
19 Carlisle Road, Derry, BT48 6JJ
Telephone: +353 (0) 28 77743970 / +353 (0) 28 71296600
Website: www.derrynow.com
Donegal Democrat / Donegal People’s Post / Donegal Post
Pier 1 Quay Street, Donegal Town, Co. Donegal
Telephone: +353 (0) 74 9740160
Website: <a href="www.donegallive.ie" class="intern" target="_blank">www.donegallive.ie
Website: www.letterkennylive.ie
Dundalk Democrat
30 Hatch Lane, Dublin 2, Ireland
Telephone: +353 (0) 42 9334058
Website: www.dundalkdemocrat.ie
Inish Times
33 Main Street, Buncranna, Inishown, Co. Donegal
Telephone: +353 (0) 74 9341055
Website: <a href="www.donegallive.ie" class="intern" target="_blank">www.donegallive.ie
Kilkenny People
34 Highstreet, Kilkenny, Ireland
Telephone: +353 (0) 56 7721015
Website: www.kilkennypeople.ie
Leinster Express
107 Lower Main Street, Portlaois, Co Laois
Telephone: +353 (0) 57 8621666
Website: www.leinsterexpress.ie (Branded as: Laois Live)
Leinster Leader
Unit W5D, Toughers Business Park, Naas, Co Kildare
Telephone: +353 (0) 45 897302
Website: www.leinsterleader.ie (Branded as Kildare Live)
Leitrim Observer
Telephone: +353 (0) 71 9620025
Website: www.leitrimobserver.ie (Branded as Leitrim Live)
Limerick Leader
29 Glentworth St, Limerick, Ireland
Telephone: +353 (0) 61 214500
Website: www.limerickleader.ie (Branded as Limerick Live)
Longford Leader
Market Square, Longford, N39 KN82
Telephone: +353 (0) 43 3345241
Website: www.longfordleader.ie (Branded as Longford Live)
Mayo News
The Fairgreen, Westport
Telephone: +353 (0) 98 25311
Website: www.mayonews.ie
Midland Tribune
William Street, Tullamore, Co. Offaly
Telephone: +353 (0) 57 9321152
Website: www.offalyexpress.ie (Branded as Offaly Live)
Tipperary Star
Friar Street, Thurles, Co. Tipperary
Telephone: +353 (0) 504 29100
Website: <a href="www.tipperarylive.ie" class="intern" target="_blank">www.tipperarylive.ie
Financial Information
Revenue (in Mill. $)
€12.21M (2019)
Operating Profit (in Mill. $)
€1.13M (2019)
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
Mediaforce do not supply accurate data on their audience reach or share.
Within the media industry in Ireland reporting on income levels are generally at group level rather than individual title level. On top of this, overall revenue details for the market as a whole are unavailable. Due to these factors it is not possible to report accurately on market share for individual titles or groups.
There is currently no standard audience measurement available for print and online news titles in Ireland. Individual titles publish data on readership or users but measurement parameters and sources vary between organisations, therefore it is not possible to report an accurate audience share for the purposes of this project.
Sources
Horgan, J. & Flynn, R. (2017), Irish Media A Critical History, Four Courts Press, Dublin