RTÉ 2FM

RTÉ 2FM is owned and operated by RTÉ the Irish Public Service Broadcaster which is ultimately controlled by the RTÉ Board, chaired by Siún Ní Raghallaigh. Day to day operations and management of RTÉ is the responsibility of the RTÉ Executive Board, which reports to the RTÉ Board. The RTÉ Executive is a committee of senior management in RTÉ led by the Director General, and includes Directors of television, radio, news and current affairs, Heads of channels and content as well as heads of corporate divisions such as marketing, finance, legal and strategy. Following the RTÉ payments controversy, which emerged in summer 2023, new Director General Kevin Bakhurst disbanded the RTÉ Executive and replaced it with an Interim Leadership Team.
RTÉ has a combined Radio listenership share of 17.8%. 2FM has an 8.4% share of the weekday radio listeners and is the 4th most listened to radio station in Ireland, it has the second highest radio reach amongst the younger demographic of 15-34 year olds - Bauer’s Today FM has the highest reach in this age group.
2FM broadcasts music and entertainment programming aimed at a younger audience, their key targets are in the 15 to 34 age range. In recent years there has been an increase in the focus on the proportion of Irish music on 2FM playlists. This is in contrast to the flagship Radio One which is aimed at an older demographic and includes more news, current affairs and factual programming.
2FM started broadcasting in 1979 it was the second station launched by RTÉ to attract a younger audience for the public service broadcaster. The rise in the number of pirate radio stations, particularly in the Dublin area, compelled the national broadcaster to launch a more youth focussed station to capture the younger market. Original DJs on the station moved from RTÉ’s Radio One and were also recruited from local radio and the pirate stations.
Originally called RTÉ Radio 2 the name was changed in 1988 when music became the focus of the station and many talk radio programmes were dropped from the schedule or scaled back. The station included household names like Larry Gogan, Gerry Ryan, Dave Fanning and Ian Dempsey, who would all stay with the national broadcaster for the majority of their careers, Dempsey left to rival Today FM in 1998 after 18 years with RTÉ.
In 2011 RTÉ launched the RTÉ Radio Player, offering listeners an app to listen to live RTÉ radio online and on demand programming via a digital app for radio programming.
In 2022 Dan Healy introduced major changes to the 2FM schedule and presenter line up which received negative coverage in the press, with changes to primetime slots like the Breakfast Show, 9am - 11am and drivetime. However some of the changes made have led to increases in listenership for 2FM. More recently 2FM has been subject to scrutiny as part of the payments controversy that was uncovered in summer 2023 when questions were raised about the paid partnerships and product promotions that radio presenters have signed up for outside their RTÉ contracts, as part of the review process into business operations at RTÉ partnerships are expected to be reassessed.
Audience Share
5.80%
Ownership Type
Public
Geographic Coverage
National
Content Type
Free content
Media Companies / Groups
RTÉ
Ownership Structure
RTÉ is Ireland’s Public Service Broadcaster, as such it is publicly funded and is set up as a Statutory State Body. It is owned by the RTÉ Board and for the purposes of this project we treat the chair of the board Siún Ní Raghallaigh as the ultimate global owner. We also provide details of every board and interim leadership team member. Within this structure there are no shareholders and no dividends are paid, RTÉ operates a dual funding model where income is derived from a public Licence Fee, collected by An Post for the State and advertising revenue from its various platforms.
Individual Owner
General Information
Founding Year
1979
Affiliated Interests Founder
RTÉ Director General 1978 - 1985 George Waters was appointed Director General of RTÉ in 1978. He was the youngest Director General to be appointed to the national broadcaster and was instrumental in the launch of RTE Radio 2 (now RTÉ 2FM) and the second television station RTÉ Two, both aimed at a younger demographic. In 1979 he oversaw RTÉ coverage of Pope John Paul II’s visit to Ireland. Before becoming Director General, George Waters was Director of Engineering for RTÉ and after leaving RTÉ he moved to the European Broadcasting Union as Technical Director. In1990 he completed a PhD with Trinity College Dublin on High definition Television and received a technical Emmy award in 1995. George Waters passed away in 2022.
Affiliated Interests Ceo
RTÉ Director General
Kevin Bakhurst became Director General of RTÉ in July 2023 following the resignation of Dee Forbes by request of the RTÉ Board in the midst of the Ryan Tubridy payments scandal.
Between 2006 and 2012 Kevin Bakhurst worked in senior editorial and Director level positions in BBC News. In 2012 he moved to work with RTÉ as Managing Director of News & Current Affairs at RTÉ and Deputy Director General from 2012 to 2016. During this time he was a member of the RTÉ Executive and acting Director General for six months.
On leaving RTÉ in 2016 he moved to work with Ofcom, the media regulator in the United Kingdom as Group Director for Broadcasting and Online and was also a member of Ofcom Board. At Ofcom he was responsible for setting Broadcast Strategy and Policy, creating and implementing the regulation framework for the BBC and editorial standards for UK broadcasters. He also led work on the future of Public Service Broadcasting in the UK. He also led work on the Online Safety Policy for the UK.
Affiliated Interests Editor-In-Chief
Head of 2FM and RTÉ Head of Radio Strategy. Current Head of 2FM and RTÉ Radio strategy. Before joining RTÉ, Dan Healy was CEO of Independent Radio Sales (IRS+), a media sales and marketing company that represents 15 local independent radio stations throughout Ireland to advertisers and advertising agencies.
Dan Healy has worked in radio for many years. He was Chief Executive of 98FM and Newstalk, two stations now owned by Bauer Media Audio Ireland. He also co-founded iRadio, a network of local Irish radio stations aimed at a younger audience. Recently iRadio have been acquired by Bauer Media Audio Ireland. He was also a founder of local radio station KCLR 96FM which broadcasts to listeners in Carlow and Kilkenny.
Contact
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
RTÉ does not provide financial data for individual stations/outlets.
Audience share data is sourced from the JNLR Radio Listenership Press Release July ‘22 to June ‘23. The share of listening is based on weekday listening for Irish adults aged 15+ between 7am-7pm.
Within the media industry in Ireland reporting on income levels are generally at group level rather than individual title level. On top of this, overall revenue details for the market as a whole are unavailable. Due to these factors it is not possible to report accurately on market share for individual titles or groups.
Horgan, J. & Flynn, R. (2017), Irish Media A Critical History, Four Courts Press, Dublin