Context

With a population of 5.1 million people as of the 2022 Census, the Republic of Ireland is considered to be a small market. This inevitably reduces the scope for extensive competition and thus a degree of concentration might be considered inevitable. That there is arguably more choice in some markets – notably print – than might be considered commercially viable owes much to the fact that despite the nominal position of Irish as one of the official national languages, Ireland is a de facto Anglophone country. Thus media from other English-speaking countries have been a prominent feature of the local media landscape since the foundation of the state.

Irish media consumption patterns are broadly in line with European norms although there are some notable distinctions. According to Eurobarometer television remains the most used source of news but only 62% (EU average of 75%). Conversely Irish news consumers are somewhat more likely than their European counterparts to use online news platforms (48%) and radio (44%) to access news. Irish news consumers are significantly more likely to access news via social media platforms and blogs (47% of Irish news consumers as opposed to just 26% on average in Europe). Reflecting ongoing declines in newspaper circulations, just 19% of Irish news consumers report accessing news via print outlets in the previous week.

66% of the Irish population express medium to high levels of trust in the media as a whole, just above the EU average of 61%. Irish news consumers tend to be more sceptical than most with regard to online news sources: just 26% of the population tend to trust internet news sources (35% in the rest of the EU), a figure which falls to 17% for social networks.

 

 

  • Project by
    FuJo Logo
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    Global Media Registry
  • In cooperation with
    EUROMO
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    Co-funded by European Union