98 FM

98FM originally launched in November of 1989 as “Classic Hits 98FM”, as a regional station, covering the Dublin area, while also reaching into neighbouring counties. It has an audience share of 8.1% in the Dublin market, making it the 5th most popular radio station in this region.

The station targeted a broad audience, initially focusing on popular music, entertaining presenters, and engaging content. Over time however, its range of output became more diverse, coming to include talk shows, news segments, and current affairs discussions. On 12 June 2008, the station was renamed Dublin's 98.

In 1992, Communicorp acquired a 51% stake in the station. They effectively took control of the station in 1997, when they increased their ownership percentage to 98%. Ownership transferred again in 2021, when the Communicorp was bought by Bauer Media Group, and became Bauer Media Audio Ireland.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Bauer Media Group


Ownership Structure

98FM is owned by Bauer Media Audio Ireland (formerly Communicorp), a subsidiary of Bauer Media Group Ltd. 
Bauer Media Group Ltds is owned by Yvonne Bauer (85%), and her sisters Saskia Bauer (5%), Nicola Bauer (5%) and Mirja Bauer (5%)

Voting Rights


Individual Owner

Media Companies / Groups

General Information

Founding Year


Affiliated Interests Founder

Denis O’Brien

In the 1980’s Denis O'Brien founded Esat Telecom, a telecommunications company, which would become one of the major players in Ireland's telecom industry. He is the founder of Communicorp, a media company with operations in Ireland and the United Kingdom, which operates several radio stations, including Dublin's 98fm, Today FM, Newstalk, and Spin 1038, which was eventually sold to Bauer Media in 2021. O’Brien also owned 29.9% of Independent News and Media, publishers of The Irish Independent and The Sunday Independent, as well as a number of other popular titles, before they were eventually sold to Belgian media conglomerate Mediahuis in 2019.

Affiliated Interests Ceo

Chris Doyle

Is currently the interim CEO of Bauer Media Ireland. His career in Irish radio began in 1999 when he became the Operations Manager of East Coast FM. He joined Communicorp in 2002, where he was the CEO of Spin 1038 until 2008. He subsequently served as the CEO of Dublin’s 98fm from 2008 until 2013. Between 2014 and 2021, he worked in a number of positions at Today FM and Newstalk 106 – 108, and in 2021 became Group Operations Director Ireland for the Bauer Media Group. He is the Chairperson of the IMRO Radio award, and a member of the Independent Broadcasters of Ireland’s board of directors.

Affiliated Interests Editor-In-Chief

John Keogh

John Keogh has been the Group Director of News for Bauer Media Audio Ireland since January 2021. Prior to this he worked as a special advisor in the Department of Culture, Heritage and the Gaeltacht, and as the Director of News & Managing Editor of Network News for Newstalk 106-108FM, where he also worked as relief presenter.



Marconi House

Digges Lane

Dublin 2


Email: info@98fm.com

Telephone: +353 (0) 1 804 9000

Website: /www.98fm.com

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

The audience share is 8.1% of the Dublin Market. It is taken from the 2023 Joint National Listenership Research Survey, looking at “yesterday listenership” of 15+ population. Because 98fm is a regional station, the percentage reflects only those in the Dublin area.

Revenue, operating profit, and advertising revenue not available for individual stations.

Information about Voting Rights of owners unavailable.

Within the media industry in Ireland reporting on income levels are generally at group level rather than individual title level. On top of this, overall revenue details for the market as a whole are unavailable. Due to these factors it is not possible to report accurately on market share for individual titles or groups.

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