Offalylive

Logo of Offalylive

Offalylive is a news website populated by content from the Midland Tribune, the Tullamore Tribune, and the Offaly Express (only nominally). The Midland Tribune is a weekly local newspaper published in Birr, County Offaly, in Ireland. It was founded as The ‘Midland Tribune and King’s County Vindicator’ in 1881 by three Birr priests: Rev. Robert Little, Rev. Denis Sheehan and Reverend Patrick Brennan. The Tullamore Tribune is a weekly local newspaper published in Tullamore, County Offaly, Ireland. It was founded in 1978 by the Midland Tribune, thereby establishing a strong news presence in the Midlands region. Geoff Oakley of the Midland Tribune became its first editor and remained in this post until Ger Scully, the current editor, took over in 1994. The former print paper, the Offaly Express, was founded in 1984 as a sister paper to the Leinster Express in County Kildare. The Express ceased print operations in 2012, though it continued as an online news source. Though the Offalylive site lists the Express as one of its contributing publications, this is mostly a symbolic gesture, as no staff members are listed for the Express itself.

Offalylive was launched in 2022, with staff calling it a ‘rebrand’ for the Offaly Express and a 'A NEW era in the story of news in Offaly’. The website runs stories from the three aforementioned publications, as well as from other Iconic-owned news outlets. Information about page visits for the site itself is not publicly available, though the ‘advertising’ section of the website claims an ‘audience’ of 26,000 across print and digital.


The decision to move the Midland Tribune, the Tullamore Tribune, and the Offaly Express under the Offalylive website was made by the paper's owner, Iconic Newspapers. Iconic purchased a number of Irish newspapers in the 2010s and immediately set about modernising and digitising those operations. All Iconic news websites now include 'live' at the end of their URLs. News content appearing on Longfordlive is free to access. However, access to the Leader e-paper requires a subscription.


Iconic's push for centralised news sites aligns with broader 'digital first' trends in the Irish news industry. Newspaper owners are increasingly reducing staff numbers through voluntary redundancies and layoffs in Ireland. Some owners (such as Mediahuis) are planning to phase out print publications altogether due to declining print circulation and increasing costs. The collection of local news sites under a single banner also represents another layer of de-localisation in the Irish news industry. Irish newspaper ownership has become increasingly concentrated in the 21st century, and Iconic (Media Concierge) is now Ireland's largest holder of local and regional papers, with 18 titles. The impact of the combined concentration in ownership and web presence is that traditionally hyper-local titles now share regional and national content.


It is important to note that there is a degree of opacity concerning how content on Offalylive is curated. Though a ‘digital editor’, Damian Moran, is listed on the website, there is no information about how editorial and content decisions are made. This lack of editorial transparency becomes more problematic when considering that the website is curated by content from two print publications and that the broader network of Iconic newspapers supplies a significant volume of its content. This oversight also raises the question of whether Ireland's growing online news ecosystem will adhere to the same level of editorial transparency as traditional print publications.


The Offaly Express, Midland Tribune and Tullamore Tribune have undergone several ownership changes in previous decades. The outlets remained in the hands of the Fanning family until their sale to Alpha Publications in 2003. They were purchased from Alpha by Iconic Newspapers in 2019. The Midland Tribune and Tullamore Tribune (as well as Offalylive) are operated by Formpress Publishing Ltd. (Iconic Newspapers), whose parent company is Media Concierge (Holdings) Limited. The paper is now operated by Formpress Publishing Ltd., which is owned by Iconic Media, whose parent company is Media Concierge Holdings Group Limited. Media Concierge is wholly owned by The Denmark Family, with UK businessman Callum Denmark as the controlling shareholder.


(Last updated in May 2026)

Key Facts

Audience ShareMissing Data
Ownership TypePrivate
Content TypeFree
Data Publicly Available
ownership data is easily available from other sources, e. g. public registries etc.
Operating CompanyForm Press Publishing
Identifier: Limited Liability Company, Companies Registration Office (CRO) Company Number: IE538870

Ownership

Ownership Structure

Offalylive is operated by Formpress Publishing Limited, which is owned by Iconic Newspapers Limited. The parent organisation of Iconic Newspapers Limited is Media Concierge (Holdings) Limited (previously Mediaforce (Holdings) Limited). The Denmark Family is the sole owner of the media group. Callum Denmark, who owns 75.1% of shares, is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge Holdings Group Limited. The remaining company shares are owned by T.C. Denmark (24.1%), and V.M. Denmark (0.9%) and previous controlling shareholder Malcolm Denmark with a single share.

Voting RightsCallum Denmark is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge Holdings Group Limited.
Individual Owner

Operating Company

Facts

Founding Year2022

Iconic Newspapers (owned by Media Concierge Holdings Ltd., previously known as Mediaforce) owns 18 newspaper titles throughout the Republic of Ireland. Iconic purchased 14 of these papers, including the Mayo News, from Johnstown Press in a 2014 acquisition.
Iconic has especially focused on modernising and digitising its Irish newspaper stable by providing news sites for all papers, sometimes consolidating regional papers under a single site (e.g., Donegallive.ie). All Iconic news websites include 'live' at the end of their URLs. News content appearing on these websites is free to access, though the e-paper versions of the local papers require a subscription. Unlike Mediahuis, Iconic has not publicly stated that it is phasing out print newspapers in favour of news sites.
Iconic’s parent company, Mediaforce, also owns Mediaforce Ireland Limited (Mediaforce Ireland) which acts as a conduit for the channelling of national advertising to local and regional newspapers in the State, including titles which are not part of the Iconic Newspaper Group. Given the potential conflict interest in Mediaforce’s simultaneous ownership of an advertising sales agency and the largest single block of regional newspaper titles in Ireland, the Competition and Consumer Protection Commission has made approval of Iconic acquisitions of additional print titles subject to the receipt of assurances guarantees that Iconic/Mediaforce will not abuse their market power.

CEO
  • Callum Denmark

    Callum Denmark became CEO of Media Concierge Holdings Group Limited in November 2025, replacing his father Malcolm. (Malcolm Denmark is an advertising executive who established Mediaforce UK in 1985, an advertising agency which represented media owners to advertising agencies.) At the time, Mediaforce focused mainly on regional outlets across the UK. However, the business now includes the production and distribution of inserts in local and national titles. It has also expanded into print and online outlet ownership through an aggressive acquisition policy focusing on regional and local media publishers in the UK and Ireland.

    As such Callum inherited Media Concierge (Holdings) Ltd., which has ventured into business activities that encompass a full range of advertising services such as representation, marketing, publishing, and distribution for Iconic Media in Ireland (Mediaforce Ireland/Formpress), which is the news publishing section of his business. In addition to media businesses,
    Malcolm Denmark owned 75.2% of Media Concierge until November 2025, alongside his son Callum Nicolas Denmark’s 15%, his daughter Tara Clare Denmark’s 9% and Valerie Mary Denmark (born 1957) 0.76%. In November 2025, Malcolm stood down as beneficial owner and was replaced by Callum Denmark. Of the 30.4m shares in the company, 75.1% are held by Callum, 24.9% by Tara, 0.9% by Valerie with Malcolm retaining a single share.

ContactMissing Data
news@offalylive.ie
+353 (0) 57 86 21 666
www.offalylive.ie
RevenueMissing Data
Operating ProfitMissing Data
Advertising (in % of total funding)Missing Data
Market ShareMissing Data
Headlines
Meta Data

Historical Information about Offalylive was obtained from the website. Historical Information about The Tullamore Tribune was obtained from the paper’s website, as well as from www.offalyhistoryblog.com. Information about circulation was gathered from www.medialive.ie. Historical Information about The Midland Tribune was obtained from the paper’s website, as well as from www.offalyhistory.com. Information about circulation was gathered from www.medialive.ie. Historical information about the Offaly Express was obtained via a blog post by former reporter, Declan McSweeney.

The physical address for Offalylive is listed as ‘missing data’, as it is unclear where the operations for the website are based.

Ownership and financial information was gathered from the FAME Database (Moody’s) regarding Formpress Publishing Limited, Iconic Newspapers Limited, and Media Concierge (Holdings) Limited.

Accurate estimation of outlet market share was not possible because reporting on income levels in Ireland is typically done at the group level rather than the individual title level. Additionally, overall revenue details for the market as a whole are not available.
Accurate estimation of audience share of news sites is not possible. Although Kantar collects publicly available figures on readership for national print titles, parallel figures are not available for regional and local newspapers and their websites. Furthermore, the ‘advertise with use’ sections of Iconic’s ‘Live’ websites do not provide information on page visits and only present consolidated readership numbers across print, website and social media.

Sources
Documents (PDF)
  • Compiled Financial Data Formpress Publishing Limited
    Link File
  • Financial Statement Formpress Publishing Limited (2023)
    Link File
  • Merger Announcement Midland Tribune
    Link File