Spin South West

Logo of Spin South West

Spin South West is a regional radio station based in Limerick. It was established by Denis O’Brien’s Communicorp in 2007 as a dedicated youth radio station and was sold to Bauer Media in 2021.

Spin South West emerged in response to a 2006 Broadcasting Commission of Ireland call for applications for a youth-targeted radio station for the south west region of Ireland. The original consortium was chaired by Liam O’Shea, then Managing Director of Clare FM but the largest shareholder (45%) was the Dublin Station Spin FM, owned by Denis O’Brien. The other original shareholders were Clare FM itself (15%), Setanta Radio Limited, a subsidiary of the then Irish sports television channel (10%), and four private investors including former Irish rugby international Keith Wood (10%). In its initial application for the licence Spin South West Limited committed to investing €3.8m into the station, envisaging the creation of 40 jobs and generating revenues of €2.1m by its third year of operation. The station was announced as the successful applicant in September 2006 and went on air the following July (2007).

Although frequently described as part of Denis O’Brien’s Communicorp group through the early 2010s, Communicorp’s stake remained at the 45% minority level until 2015 when first Setanta and then Clare FM (in 2018) sold their holdings to Communicorp bringing the latter’s total holding to 70% by the close of 2018.

When Bauer approached Communicorp in 2021 with a view to acquiring all of its Irish assets, the private shareholders who owned the remaining 30% of Spin South West Limited also agreed to sell on their holdings. Following the acquisition, the original Spin South West Limited was dissolved, with the station now operating under Bauer Media Audio Ireland LP (LP3374).

Bauer Media Audio Ireland LP is owned by the Hamburg, Germany-based Heinrich Bauer Verlag KG (Bauer Media Group), which is owned by the Bauer Family (Germany), with Yvonne Bauer as the largest shareholder (85%) and sisters Mirja, Saskia, and Nicola as secondary shareholders (5% each).

Bauer Media first entered the Irish radio market in 2021, when it purchased Communicorp’s Irish stations (then owned by businessman Denis O’Brien). Thus, in addition to Spin South West, Bauer Media Audio Ireland LP also operates former Communicorp stations, including Today FM, Newstalk, 98FM, and SPIN1038. Bauer has since added Cork's Red FM, iRadio and Beat 102-103 to its Irish portfolio. As of 2024, the Bauer Irish stations collectively reached 2.24 million weekly listeners, the largest cumulative listener base in the country.


Broadcasting to the Munster region on 102-103 and 94.7 MHz FM, Spin South West mainly targets a young provincial audience in the 15 to 34 age bracket with a schedule built around popular music. From its launch in 2007, it has actively mirrored the schedule of Communicorp’s Dublin station Spin 1038 and there is a degree of simulcasting across the stations. In 2012, the station’s news service was effectively transferred to its Dublin counterpart with a loss of three jobs at the Munster station. The two stations also share brand identity through shared jingles and corporate visuals. Indeed, until 2017, both stations shared a Chief Executive, Jamie Crawford and a single news editor.

(Last updated in April 2026)

Key Facts

Audience Share19.20%
Ownership TypePrivate
Content TypeFree
Data Publicly Available
ownership data is easily available from other sources, e. g. public registries etc.
Operating CompanyBauer Media Audio Limited Parnership
lei: 894500T48UMY2K1A4736
Identifier: Registration Number: LP3374

Ownership

Ownership Structure

Spin South West is a registered business name of Bauer Media Audio Ireland LP (LP3374), a partnership whose general partner is Bauer Audio Ireland Limited (CRO 701285). The partnership is part of Heinrich Bauer Verlag KG ("Bauer Media Group"), a privately-owned multimedia conglomerate headquartered in Hamburg, Germany. Bauer Media Group's stakeholders are members of the Bauer Family: Yvonne Bauer (85%) and her sisters Mirja, Saskia and Nicola Bauer (5% each).

Individual Owner

Operating Company

Facts

Founding Year2007
Founder
  • Denis O’Brien

    For the first two decades of the 21st century Denis O’Brien had by far the highest profile of any Irish media owner, eclipsing even Tony O’Reilly of Independent News and Media (INM). As outright owner of Communicorp, the largest private radio group in Ireland (but which also owned a plethora of stations in Eastern Europe), for a period the largest single shareholder in Independent News and Media and with extensive involvement in both the Irish and Caribbean telecoms sectors, O’Brien’s name was frequently invoked in policy debates regarding concentration of media ownership in the 2000s and 2010s.
    Born in Cork in 1958 but raised in Ballsbridge in Dublin where he attended the High School in Rathgar and studied History and Politics at University College Dublin. At UCD, he won a scholarship to attend Boston College where he completed an MBA. His first involvement with media and communications was through E-Sat, a company initially established in 1985 to provide services to Atlantic Satellites, a separately-owned company which had secured the first licence for a putative Irish satellite service. Though the Atlantic project never left the ground, O’Brien used E-Sat as an investment vehicle in the emerging Irish commercial radio sector in the late 1980s. E-Sat (by then owned by the Smurfit Group (30%), O’Brien (22%), the James Crean Group (9%) and Pressomatic (9%)) was the largest shareholder in Radio Two Thousand Limited which bid for both a national licence and a Dublin licence. The Dublin bid was successful and O’Brien’s first station, “Classic Hits – 98FM” went on air in 1989. As the number and variety of licences offered by the Broadcasting Commission of Ireland expanded during the 1990s and 2000s, O’Brien gradually acquired majority stakes in Spin 1038, Newstalk and Spin South West which, though retaining individual legal identities, were organised under the umbrella of O’Brien’s Communicorp which had been incorporated in 1990. In 2007, he successfully bid for EMAP’s Irish radio stations – Today FM, FM104 and Highland Radio – and while Competition Authority approval was made conditional on the immediate disposal of FM104, the deal left Communicorp with control over both national private commercial stations.
    The E-Sat brand was also used to further O’Brien’s interests in telecoms, first through acquiring a 1994 licence to resell capacity on lines leased from Telecom Eireann and subsequently to set up a joint bid with the Norwegian Telenor AB for Ireland’s second mobile phone licence in 1996. The successful outcome of the bid led to the establishment of Esat Digifone which commenced operations in 1997. As a domestic internet access market emerged in the late 1990s, Esat also entered the internet service provider market as Esat Net through acquisitions of EUnet Ireland and Ireland On-Line. Tensions between Esat and Telenor over the operation of Esat Digifone saw the company sold off to British Telecom, netting Denis O’Brien somewhere in the region of €200m - €250m. (O’Brien would remain in the mobile telecoms sector, investing the windfall from the Esat Digifone to establish Digicel in 2001. Digicel built its first mobile network in Jamaica and subsequently expanded to operate in 25 countries, mainly in the Caribbean.)
    In 2006, O’Brien began acquiring shares in Independent News and Media and, over the following half decade, became the single, largest shareholder with a 29.99% holding by 2012. This allowed him to block resolutions, appoint several directors to the board and effectively oust the O’Reilly family from the dominance over the media group they had enjoyed since 1973.
    O’Brien’s simultaneous ownership of Communicorp along with his INM stake attracted the interest of the Broadcasting Commission of Ireland which launched a review of the appropriateness of his cross-media holdings in June 2008. In July 2009, however, the BCI concluded that O’Brien did not “have control of, or substantial interests in, an undue amount of communications media”.
    In parallel with these events, from 1997 until 2011, a state appointed tribunal colloquially referred to as the “Moriarty Tribunal” after the name of its chairman was investigating payments to two politicians, former Taoiseach (Prime Minister) Charles Haughey and Michael Lowry, a Fine Gael politician and Minister for Communications when the Esat Digifone consortium won the second mobile phone. Part of the inquiry focused on payments which the Tribunal asserted Denis O’Brien “had made or facilitated” to Michael Lowry over a three year-period after the awarding of the licence. The Tribunal concluded that it was “beyond doubt” that Lowry “imparted substantive information to Mr O’Brien, of significant value and assistance to him in securing the licence” and had “secured the winning of the competition for Esat Digifone”.
    On publication of the final volume of the Tribunal in March 2011 – and ever since - Denis O’Brien vigorously contested Moriarty’s conclusions, insisting that he had never made any payment to Lowry, describing the report as “fundamentally flawed” and based only on “the opinions and theories of Mr Justice Michael Moriarty and his legal team”.
    As the evidence gathered by the tribunal was fact-finding in nature, it could not be directly used in a criminal trial. The Criminal Assets Bureau sought fresh, admissible evidence and sent a file summarising its findings to the Director of Public Prosecutions (DPP) in January 2025. On that basis, in March 2026, a full 15 years after the publication of the Moriarty Report, the DPP finally announced that no prosecution of O’Brien would take place. Although DPP does not make statements on individual cases, it is apparent that the available evidence did not meet the standard needed to prove criminal wrongdoing beyond a reasonable doubt. Denis O’Brien welcomed the decision, describing it as “noteworthy that following a lengthy investigation by the competent legal authorities applying the correct due process and appropriate legal standards, a decision has been taken not to pursue any prosecution.”
    By 2026, Denis O’Brien had long departed the Irish media scene. In 2019, he and businessman Dermot Desmond sold most of their combined 45% shareholding in INM to the Belgian media group, Mediahuis. The deal left Mediahuis, which had tabled a €145.6 million cash offer for INM as a whole, with a 27 per cent stake in INM, enough to block any rival bidder mounting a similar takeover offer and in June 2019, an overwhelming majority of the remaining shareholders voted to accept the terms of the Mediahuis offer. O’Brien ultimately received just over €43m for his total stake, some way short of the estimated €400m to €500m he had spent on acquiring his INM shares.
    Two years later in 2021, 32 years after Classic Hits 98 FM went on air, the German media group Bauer made an offer – reportedly in the region of €100m – for Communicorp. O’Brien accepted the offer having apparently concluded that the market for broadcast radio was in decline. One commentator noted of his departure from the Irish media scene that “no other single investor in Irish media has held greater sway over the industry than O’Brien has for most of his three decades of involvement. His final exit will be as much of a change for the Irish media sector as it will be for the man himself.”
    Outside his business interests O’Brien has been active in philanthropy. He named the Iris O'Brien Foundation (founded in 2000) for his mother who he has described as “passionate about supporting causes that supported rights for the individual.” In 2001, he provided significant financial support for the establishment of Front Line Defenders – a charity supporting human rights activists worldwide – and continues to fund the organisation through the Iris O’Brien Foundation. He established the Digicel Foundation in 2004, which funds community projects—particularly in education, healthcare and disaster recovery—across the Caribbean and Pacific. O’Brien has supported major initiatives such as the Special Olympics and humanitarian organisations including Concern Worldwide, and contributed significantly to relief efforts following the 2010 Haiti earthquake.

CEO
  • Chris Doyle

    Chris Doyle was appointed CEO of Bauer Media Audio Ireland in May 2024, having served as interim CEO after the June 2023 of previous CEO Simon Myciuka. His career in Irish radio began in 1999 when he became the Operations Manager of East Coast FM. He joined Communicorp in 2002, where he was the CEO of Spin 1038 until 2008. He subsequently served as the CEO of Dublin’s 98fm from 2008 until 2013. Between 2014 and 2021, he worked in a number of positions at Today FM and Newstalk 106 – 108, and in 2021 became Group Operations Director Ireland for the Bauer Media Group. He is the Chairperson of the IMRO Radio award, and a member of the Independent Broadcasters of Ireland’s board of directors.

Editor-In-Chief
  • John Keogh

    John Keogh has been the Group Director of News for Bauer Media Audio Ireland since January 2021 and – with a number of significant interregnums elsewhere – has worked in a variety of positions within Communicorp/Bauer. Having worked as a journalist with local commercial stations LMFM and South-East Radio in the early 1990s, he moved to Communicorp-owned 98FM and did a stint with TV3 news as a part-time reporter. In 1997 he was appointed Head of News at 98FM and was part of the management team that secured a renewal of the station’s Dublin licence. When Sky Television briefly launched an Irish television news bulletin in 2003, he joined the station as a producer. And, when Sky abruptly cancelled the bulletin in 2004, he returned to Communicorp as Director of News at Newstalk 106. He remained in this position until 2017 when he took a sideways step to work as Special Advisor to Fine Gael TD Josepha Madigan in her role as Minister Culture, Heritage and the Gaeltacht. After Madigan was moved to a new portfolio in July 2020, he returned to Communicorp/Bauer for – to date – the final time as Group Director of News.

Contact2nd Floor City Gate House
Raheen
Limerick
info@southwest.ie
+353 061 218800
www.spinsouthwest.com/
RevenueMissing Data
Operating ProfitMissing Data
Advertising (in % of total funding)Missing Data
Market ShareMissing Data
Headlines
Meta Data

Audience share is based on the report published by Joint National Listenership Research/IPSOS B&A in February 2026. It covers the period from January to December 2025. The latest results show 3.47 million listeners (15+) tune into radio every weekday – that is daily radio listening at 78.1% of all adults. Listening levels in the past week stand at 89.7% of the population. A total of 16,750 people were interviewed during the survey period by Ipsos B&A, on behalf of JNLR - Joint National Listenership Research - that is commissioned by all national, regional and local radio stations, AAI, IAPI and Coimisiún na Meán.

Sources
Documents (PDF)
  • Financial Statement Bauer Media Audio Ireland Ltd. (2023)
    Link File
  • Joint National Listenership Survey (2025)
    Link File
  • Bauer Media Group Annual Return 2023 (German)
    File
  • RBN1A Form Registration of a Business Name - Newstalk
    File