Bauer Media Group

Bauer Media Group

Bauer Media Group is a prominent multimedia conglomerate headquartered in Germany, with a substantial international presence in radio, television, print, and online markets, and an annual revenue of €2.2 billion. Bauer Media Group is Europe’s number 1 magazine publisher with over 400 magazines, as well as the number 1 commercial radio broadcaster on the continent, with over 150 stations. They have the highest circulation and reach in Germany, The UK and Poland. The group claims to have 200 million readers and listeners worldwide.

Bauer Media Group's history dates back to 1875 when it was founded in Hamburg, as Heinrich Bauer Verlag KG, a printing business. The company has been family owned ever since, and is now in its 5th generation. Throughout the 20th century, the company diversified its operations and expanded its reach by venturing into magazine publishing and acquiring several popular titles covering a range of areas, including women’s weeklies (Bella, Take a Break, That’s Life), TV Guides (TV Choice, Total TV Guide) and film and music magazines (Empire, Q, Kerrang).

In the early 21st century, Bauer’s expansion was driven by a decision to enter the radio broadcasting industry through its subsidiary Bauer Media Audio. Bauer acquired popular radio stations across a number of countries, including the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland and Norway.

 

Bauer Media Ireland

In the Irish market, the Bauer Media Group is operating through their subsidiary Bauer Media Audio Ireland. Bauer has established a strong presence through their acquisition of Communicorp, Ireland’s largest independent Radio group. The acquisition in June 2021 allowed Bauer to add several popular Irish radio stations to their portfolio: Today FM, Newstalk, 98FM, Spin 1038 and Spin Southwest (as well brands such as AudioXI, Go Loud, Off the Ball and Media Central). Since June 2021 Bauer has added two further stations to their group, Cork’s RedFM in November 2022 and iRadio in August 2023.

Through this acquisition Bauer Media Group also acquired the country's only national radio newswire, which provides national news services to 28 Independent local stations including iRadio, Nova, Mid‐West Radio, Northern Sound and Midlands 103, as well as the stations owned by the Wireless Group. As a result, Bauers content reaches 2.4 million people daily, almost double the reach of RTE.

Key facts

Mother Company

Bauer Media Group

Business Form

Private

Legal Form

Limited Partnership (Kommanditgesellschaft)

Business Sectors

Broadcasting; Print Media; Digital Media; Digital Marketing; Online Comparison Platforms

Ownership

Individual Owner

Media Outlets
Other Media Outlets

Other Print Outlets

Angling Times

Other Radio Outlets

Today FM

Other Online Outlets

Bravo

Facts

Media Business

Online Comparison Platform

Acierto.com

Digital Marketing

Sunrise System

General Information

Founding Year

1875

Affiliated Interests Founder

Johann Andreas Ludolph Bauer

A lithographer, who in 1875 founded a business card printing company, that would eventually become The Bauer Media Group.

Employees

16,000

Contact

Bauer Media Group

11 Burchardstraße

Hamburg 20077

Germany

Telephone: +49 (0) 4030192499

Homepage: www.bauermedia.com

 

 

Bauer Media Audio Ireland

Marconi House

Digges Lane, Dublin 2

Dublin D02 FF61

Republic of Ireland

Telephone: + 353 (0) 1 804 9000

Website: www.bauermedia.ie

Tax/ ID Number

DE 118908077, Handelsregister Hamburg HRA 2968

Financial Information

Revenue (Financial Data/ Optional)

2.2 Billion Euro

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Management

Executive Board

Yvonne Bauer

Owner and CEO - Yvonne Bauer started her career as a trainee at the Hoffmann and Campe publishing house. After holding various positions at Bauer Media Group, she assumed control of the company in 2010.

Non-Executive Board

Jan Wachtel

President Publishing
Jan Wachtel joined Bauer Media Group in January 2023 as President of Publishing.  Jan has held multiple senior leadership positions with organisations including BILD, Funke Mediengruppe, RTL Group and ADCELL.

Further Information

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Meta Data

The number of employees and revenue consider the whole Bauer Media Group and are according to the company.

Very little publicly available information about the Bauer family.

Bauer Media Group owns over 1100 media properties – the vast majority of which exist outside of Ireland. Not possible to include them all here.

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