Denmark Family

Malcolm Denmark is an advertising executive who established Mediaforce UK in 1985 as an advertising agency which represented media owners to advertising agencies, focussing mainly on regional outlets across the UK. The business also includes the production and distribution of inserts in local and national titles and has expanded into print and online outlet ownership through an aggressive acquisition policy focusing on regional and local media publishers in the UK and Ireland.

Since the establishment of Mediaforce, Malcolm Denmark’s business interests have expanded in this sector and he has established Media Concierge (Holdings) Ltd. This company includes a number of subsidiaries including Mediaforce and business activities include a full range of advertising services from representation, and marketing to publishing and distribution, Iconic Media in Ireland (Mediaforce Ireland/Formpress) the news publishing section of his business interests. Outside his media interests (advertising, publishing, print production and distribution) Malcolm Denmark also has interests in property and is the owner of multiple race horses.

Malcolm Denmark owns 75.2% of Media Concierge, alongside his son Callum Nicolas Denmark’s 15%, his daughter Tara Clare Denmark’s 9% and Valerie Mary Denmark (born 1957) 0.76%.

Callum Nicolas Denmark (born 1989) was appointed to the Board of Directors of Media Concierge (Holdings) Ltd in May 2022. He is a director of five of the family companies: Designforce (London) Ltd, Media Concierge (Holdings) Ltd., New Cavendish Properties Ltd and Group M Services Ltd. and Buildforce (London) Ltd. Furthermore, he has shared ownership of race horses with father Malcolm.

Tara Clare Denmark (born 1992) is director of two of the family companies: New Cavendish Properties Ltd and Group M Services Ltd.