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Louthlive is a news website populated by content from the Dundalk Democrat newspaper, a weekly local paper serving the town of Dundalk, County Louth in the Republic of Ireland. The Democrat was established by Joseph Cartan as The Dundalk Democrat and People's Journal in 1849 from the Cartan family's hotel in Dundalk. Louthlive was launched in 2022, with staff calling it a 'new chapter in the paper's 173-year history'. Louthlive runs stories appearing in the Dundalk Democrat, as well as other Iconic-owned news outlets. Information about page visits for the site itself is not publicly available, though the ‘advertising’ section of the website claims an ‘audience’ of 15,000 across print and digital.

The decision to move the Dundalk Democrat under the Louthlive website was made by the paper's owner, Iconic Newspapers. Iconic purchased a number of Irish newspapers in the 2010s and immediately set about modernising and digitising those operations. All Iconic news websites include 'live' at the end of their URLs. News content appearing on Louthlive is free to access. However, access to the Dundalk Democrat's e-paper requires a subscription.
Iconic's push for centralised news sites aligns with broader 'digital first' trends in the Irish news industry. Newspaper owners are increasingly reducing staff numbers through voluntary redundancies and layoffs in Ireland. Some owners (such as Mediahuis) are planning to phase out print publications altogether due to declining print circulation and increasing costs. The collection of local news sites under a single banner also represents another layer of de-localisation in the Irish news industry. Irish newspaper ownership has become increasingly concentrated in the 21st century, and Iconic (Media Concierge) is now Ireland's largest holder of local and regional papers, with 18 titles. The impact of the combined concentration in ownership and web presence is that traditionally hyper-local titles now share regional and national content.

It is important to note that there is a degree of opacity concerning how content on Louthlive is curated. Louthlive is only served by one paper, which means that editorial decisions are more easily traced than in the case of Iconic's 'Live' news sites that are served by multiple newspapers (e.g., Donegallive). However, there does not appear to be a dedicated editorial staff for the website itself, and information on website content decisions is not provided. This lack of editorial transparency becomes more problematic when considering that the broader network of Iconic newspapers supplies a significant volume of Louthlive's content; it also raises the question of whether Ireland's growing online news ecosystem will adhere to the same level of editorial transparency as traditional print publications.

The Dundalk Democrat was purchased from Johnstown Press by Iconic Newspapers in a 2014 acquisition. Iconic is owned by Media Concierge (Holdings) Limited, which is in turn owned by The Denmark Family, with UK businessman Malcolm Denmark as the controlling shareholder.

Key Facts

Audience ShareMissing Data
Ownership TypePrivate
Geographic CoverageLocal
Content TypeMixed
Data Publicly Available
ownership data is easily available from other sources, e. g. public registries etc.
Operating CompanyForm Press Publishing
Identifier: Limited Liability Company, Companies Registration Office (CRO) Company Number: IE538870

Ownership

Ownership Structure

Louthlive is operated by Formpress Publishing Limited, which is owned by Iconic Newspapers Limited. The parent organisation of Iconic Newspapers Limited is Media Concierge (Holdings) Limited (previously Mediaforce (Holdings) Limited). The Denmark Family is the sole owner of the media group. Malcolm Denmark, who owns 75% of shares, is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge (Holdings) Limited. The remaining company shares are owned by C.N. Denmark (15%), T.C. Denmark (9%), and V.M. Denmark (0.76%).

Voting RightsMalcolm (M.C.) Denmark is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge (Holdings) Limited.
Individual Owner

Operating Company

Facts

Founding Year2022
Founder
  • Missing Data

    Iconic Newspapers (owned by Media Concierge Holdings Ltd., previously known as Mediaforce) owns 18 newspaper titles throughout the Republic of Ireland. Iconic purchased 14 of these papers, including the Dundalk Democrat, from Johnstown Press in a 2014 acquisition.
    Iconic has especially focused on modernising and digitising its Irish newspaper stable by providing news sites for all papers, sometimes consolidating regional papers under a single site (e.g., Donegallive.ie). All Iconic news websites include 'live' at the end of their URLs. News content appearing on these websites is free to access, though the e-paper versions of the local papers require a subscription.
    Unlike Mediahuis, Iconic has not publicly stated that it is phasing out print newspapers in favour of news sites.

CEO
  • Malcolm Denmark

    I-978.2

Editor-In-Chief
  • Michelle O’Keeffe

    Michelle O’Keefe has served as the Managing Editor of the Dundalk Democrat since taking over from David Lynch in 2021. She is from Dundalk and previously served as a Senior Reporter for the Irish Daily Mail.

ContactWilliamsons Mall Dundalk 16b
Dundalk
Co. Louth
news@dundalkdemocrat.ie
+353 (0)42-9334058
www.dundalkdemocrat.ie
RevenueMissing Data
Operating ProfitMissing Data
Advertising (in % of total funding)Missing Data
Market ShareMissing Data
Headlines
Meta Data

Historical information about the Louthlive was obtained from historical articles on the website itself.
Ownership and financial information was gathered from the FAME Database (Moody’s) regarding Formpress Publishing Limited, Iconic Newspapers Limited, and Media Concierge (Holdings) Limited.
Information regarding managing editor, Michelle Okeefe, was sourced from an article appearing on the paper’s website.
Accurate estimation of outlet market share was not possible because reporting on income levels in Ireland is typically done at the group level rather than the individual title level. Additionally, overall revenue details for the market as a whole are not available.
Accurate estimation of audience share of news sites is not possible. Although Kantar collects publicly available figures on readership for national print titles, parallel figures are not available for regional and local newspapers and their websites. Furthermore, the ‘advertise with use’ sections of Iconic’s ‘Live’ websites do not provide information on page visits and only present consolidated readership numbers across print, website and social media.

Sources
Documents (PDF)
  • Compiled Financial Data Formpress Publishing Limited
    Link File