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Mayolive is a news website that serves County Mayo and is populated by content from the print paper, Mayo News, as well as other Iconic Newspaper outlets from across Ireland. Mayo News is a weekly regional paper founded in 1892 in Westport, County Mayo, in the West of Ireland. The paper was established by brothers William and Patrick Doris, who were both active in the Land Reform movement but held different opinions regarding Irish independence. Under William’s guidance, the paper took on a nationalist tone around the time of the 1916 Uprising and advocated Irish independence.

The online version, Mayolive was launched in 2021. Information about page visits for the site itself is not publicly available, though the ‘advertising’ section of the website claims an ‘audience’ of 20,000 across print and digital.

The decision to move the Mayo News under the Mayolive.ie website was made by the paper's owner, Iconic Newspapers. Iconic purchased a number of Irish newspapers in the 2010s and immediately set about modernising and digitising those operations. All Iconic news websites now include 'live' at the end of their URLs. News content appearing on Longfordlive is free to access. However, access to the Mayo News e-paper requires a subscription.

Iconic's push for centralised news sites aligns with broader 'digital first' trends in the Irish news industry. Newspaper owners are increasingly reducing staff numbers through voluntary redundancies and layoffs in Ireland. Some owners (such as Mediahuis) have stated that they are planning to phase out print publications altogether due to declining print circulation and increasing costs. The collection of local news sites under a single banner also represents another layer of de-localisation in the Irish news industry. Irish newspaper ownership has become increasingly concentrated in the 21st century, and Iconic (Media Concierge) is now Ireland's largest holder of local and regional papers, with 18 titles. The impact of the combined concentration in ownership and web presence is that traditionally hyper-local titles now share regional and national content.

It is important to note that there is a degree of opacity concerning how content on Mayolive is curated. For example, there does not appear to be a dedicated editorial staff for the website itself, and information on website content decisions is not provided. This lack of editorial transparency becomes more problematic when considering that the broader network of Iconic newspapers supplies a significant volume of Mayolive’s content; it also raises the question of whether Ireland's growing online news ecosystem will adhere to the same level of editorial transparency as traditional print publications.

The Mayo News was purchased by Iconic Media from its long-time owners, the Berry Family, in 2022. It was one of the last family-owned newspapers in Ireland at the time of purchase. The paper is now operated by Formpress Publishing Ltd., which is owned by Iconic Media, whose parent company is Media Concierge (Holdings) Limited. Media Concierge is wholly owned by The Denmark Family, with UK businessman Callum Denmark as the controlling shareholder.

(Last updated in May 2026)

Key Facts

Audience ShareMissing Data
Ownership TypePrivate
Geographic CoverageLocal
Content TypeFree
Data Publicly Available
ownership data is easily available from other sources, e. g. public registries etc.
Operating CompanyForm Press Publishing
Identifier: Limited Liability Company, Companies Registration Office (CRO) Company Number: IE538870

Ownership

Ownership Structure

Mayolive is operated by Formpress Publishing Limited, which is owned by Iconic Newspapers Limited. The parent organisation of Iconic Newspapers Limited is Media Concierge (Holdings) Limited (previously Mediaforce (Holdings) Limited). The Denmark Family is the sole owner of the media group. Callum Denmark, who owns 75.1% of shares, is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge Holdings Group Limited. The remaining company shares are owned by T.C. Denmark (24.1%), and V.M. Denmark (0.9%) and previous controlling shareholder Malcolm Denmark with a single share.

Voting RightsCallum Denmark is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge Holdings Group Limited.
Individual Owner

Operating Company

Facts

Founding Year2021

Iconic Newspapers (owned by Media Concierge Holdings Ltd., previously known as Mediaforce) owns 18 newspaper titles throughout the Republic of Ireland. Iconic purchased 14 of these papers, including the Mayo News, from Johnstown Press in a 2014 acquisition.
Iconic has especially focused on modernising and digitising its Irish newspaper stable by providing news sites for all papers, sometimes consolidating regional papers under a single site (e.g., Donegallive.ie). All Iconic news websites include 'live' at the end of their URLs. News content appearing on these websites is free to access, though the e-paper versions of the local papers require a subscription. Unlike Mediahuis, Iconic has not publicly stated that it is phasing out print newspapers in favour of news sites.
Iconic’s parent company, Mediaforce, also owns Mediaforce Ireland Limited (Mediaforce Ireland) which acts as a conduit for the channelling of national advertising to local and regional newspapers in the State, including titles which are not part of the Iconic Newspaper Group. Given the potential conflict interest in Mediaforce’s simultaneous ownership of an advertising sales agency and the largest single block of regional newspaper titles in Ireland, the Competition and Consumer Protection Commission has made approval of Iconic acquisitions of additional print titles subject to the receipt of assurances guarantees that Iconic/Mediaforce will not abuse their market power.

CEO
  • Callum Denmark

    Callum Denmark became CEO of Media Concierge Holdings Group Limited in November 2025, replacing his father Malcolm. (Malcolm Denmark is an advertising executive who established Mediaforce UK in 1985, an advertising agency which represented media owners to advertising agencies.) At the time, Mediaforce focused mainly on regional outlets across the UK. However, the business now includes the production and distribution of inserts in local and national titles. It has also expanded into print and online outlet ownership through an aggressive acquisition policy focusing on regional and local media publishers in the UK and Ireland.

    As such Callum inherited Media Concierge (Holdings) Ltd., which has ventured into business activities that encompass a full range of advertising services such as representation, marketing, publishing, and distribution for Iconic Media in Ireland (Mediaforce Ireland/Formpress), which is the news publishing section of his business. In addition to media businesses,
    Malcolm Denmark owned 75.2% of Media Concierge until November 2025, alongside his son Callum Nicolas Denmark’s 15%, his daughter Tara Clare Denmark’s 9% and Valerie Mary Denmark (born 1957) 0.76%. In November 2025, Malcolm stood down as beneficial owner and was replaced by Callum Denmark. Of the 30.4m shares in the company, 75.1% are held by Callum, 24.9% by Tara, 0.9% by Valerie with Malcolm retaining a single share.

Editor-In-Chief
  • Michael J Duffy

    Michael Duffy has served as the editor of the Mayo News since 2011 and has worked at the paper since 2000. Duffy’s political and religious stances are unknown, though a common theme in the paper’s editorials is that the West of Ireland is often overlooked or ‘shortchanged’ by Ireland’s national government in Dublin.

ContactThe Fairgreen
Westport
Co. Mayo
news@mayolive.ie
+353 (0) 98 25 311
www.mayolive.ie
RevenueMissing Data
Operating ProfitMissing Data
Advertising (in % of total funding)Missing Data
Market ShareMissing Data
Headlines
Meta Data

Historical information about the Mayo News was obtained from the paper’s website, as well as from RTE, the national broadcaster. Information about circulation was gathered from www.medialive.ie. Launch information about Mayolive was obtained via the Wayback Machine (web.archive.org).

Ownership and financial information was gathered from the FAME Database (Moody’s) regarding Formpress Publishing Limited, Iconic Newspapers Limited, and Media Concierge (Holdings) Limited.

Information regarding Editor Michael Duffy was sourced from mayolive.ie.

Accurate estimation of outlet market share was not possible because reporting on income levels in Ireland is typically done at the group level rather than the individual title level. Additionally, overall revenue details for the market as a whole are not available.

Accurate estimation of audience share of news sites is not possible. Although Kantar collects publicly available figures on readership for national print titles, parallel figures are not available for regional and local newspapers and their websites. Furthermore, the ‘advertise with us’ sections of Iconic’s ‘Live’ websites do not provide information on page visits and only present consolidated readership numbers across print, website and social media.

Sources
Documents (PDF)
  • Compiled Financial Data Formpress Publishing Limited
    Link File
  • Financial Statement Formpress Publishing Limited (2023)
    Link File