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Tipperarylive is a news website populated by content from The Nationalist and its sister paper, The Tipperary Star. The Nationalist is a weekly local paper that was founded in Clonmel, a town in south County Tipperary, in 1890. For most of the paper’s history, it was known as the Nationalist and Munster Advertiser; however, in 2011, it reverted to The Nationalist, its original title. The Tipperary Star is a weekly local newspaper published in Thurles, Co. Tipperary. It was founded in 1908 by long-time newspaper editor Edward Long. The Nationalist and the Star are the main media outlets serving County Tipperary in the Midlands region of Ireland.
Tipperarylive was launched in 2018 and primarily runs stories appearing in the Nationalist and Star’s print editions. Information about page visits for the site itself is not publicly available, though the ‘advertising’ section of the website claims an ‘audience’ of 65,000 across print and digital.
The decision to bring the papers under one website was made by their owner, Iconic Newspapers. Iconic Media purchased a number of Irish newspapers starting in the 2010s and immediately set about modernising and digitising those operations. All Iconic news websites now include ‘live’ at the end of their URLs. Iconic’s push for centralised local news sites aligns with broader ‘digital first’ trends in the Irish news industry. Newspaper owners in Ireland are increasingly reducing staff numbers through voluntary redundancies and layoffs. Some owners (such as Mediahuis) are planning to phase out print publications altogether due to declining print circulation and increasing costs.
The collection of local news sites under a single banner also represents another layer of de-localisation in the Irish news industry. Irish newspaper ownership has become increasingly concentrated in the 21st century, and Iconic (Media Concierge) is now Ireland’s largest holder of local and regional papers, with 18 titles. The impact of the combined concentration in ownership and web presence is that traditionally hyper-local titles such as the Tipperary Star now also share regional and national content on their websites.
Further, there is a degree of opacity around the curation of content on centralised news sites compared to local titles. For example, information regarding management of Tipperarylive and its content is not provided on the website. Indeed, there does not appear to be a dedicated editorial staff for the website itself, and contact information is provided only for the separate newspapers. This lack of editorial transparency is problematic and raises the question of whether Ireland’s online news sites will adhere to the same level of editorial transparency as in print publications.
News content appearing on Tipperarylive is free to access. However, access to the ‘e-paper’ for either the Star or the Nationalist requires a subscription. Both the Star and the Nationalist were purchased from Johnstown Press by Iconic Newspapers in a 2014 acquisition. Iconic Media is owned by Media Concierge (Holdings) Limited, which is in turn owned by The Denmark Family, with UK businessman Malcolm Denmark as the controlling
shareholder.

Key Facts

Audience ShareMissing Data
Ownership TypePrivate
Geographic CoverageLocal
Content TypeMixed
Data Publicly Available
ownership data is easily available from other sources, e. g. public registries etc.
Operating CompanyForm Press Publishing
Identifier: Limited Liability Company, Companies Registration Office (CRO) Company Number: IE538870

Ownership

Ownership Structure

Tipperary Live is operated by Formpress Publishing Limited, which is owned by Iconic Newspapers Limited. The parent organisation of Iconic Newspapers Limited is Media Concierge (Holdings) Limited (previously Mediaforce (Holdings) Limited). The Denmark Family is the sole owner of the media group. Malcolm Denmark, who owns 75% of shares, is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge (Holdings) Limited. The remaining company shares are owned by C.N. Denmark (15%), T.C. Denmark (9%), and V.M. Denmark (0.76%).

Voting RightsMalcolm (M.C.) Denmark is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge (Holdings) Limited.
Individual Owner

Operating Company

Facts

Founding Year2018
Founder
  • Missing Data

    Iconic Newspapers (owned by Media Concierge Holdings Ltd., previously known as Mediaforce) owns 18 newspaper titles throughout the Republic of Ireland. Iconic purchased 14 of these papers, including the Star and the Nationalist, from Johnstown Press in a 2014 acquisition.
    Iconic has especially focused on modernising and digitising its Irish newspaper stable by providing news sites for all papers, sometimes consolidating regional papers under a single site (e.g., Donegallive.ie). All Iconic news websites include 'live' at the end of their URLs. News content appearing on these websites is free to access, though the e-paper versions of the local papers require a subscription.
    Unlike Mediahuis, Iconic has not publicly stated that it is phasing out print newspapers in favour of news sites.

CEO
  • Malcolm Denmark

    Malcolm Denmark is an advertising executive who established Mediaforce UK in 1985, an advertising agency which represented media owners to advertising agencies. At the time, Mediaforce focused mainly on regional outlets across the UK. However, the business now includes the production and distribution of inserts in local and national titles. It has also expanded into print and online outlet ownership through an aggressive acquisition policy focusing on regional and local media publishers in the UK and Ireland.

    Since the establishment of Mediaforce, Malcolm Denmark’s business interests have expanded in this sector. He has established Media Concierge (Holdings) Ltd., which includes several subsidiaries, including Mediaforce. Denmark has also ventured into business activities that encompass a full range of advertising services such as representation, marketing, publishing, and distribution for Iconic Media in Ireland (Mediaforce Ireland/Formpress), which is the news publishing section of his business. In addition to media businesses, Malcolm Denmark also holds significant property interests and is the owner of multiple race horses.

    Malcolm Denmark owns 75.2% of Media Concierge, alongside his son Callum Nicolas Denmark’s 15%, his daughter Tara Clare Denmark’s 9% and Valerie Mary Denmark (born 1957) 0.76%.

Editor-In-Chief
  • Darren Hassett

    Darren Hassett, a County Tipperary Native, has served as Tipperary’s Regional Editor for Iconic Media (incl. The Nationalist and Tipperary Star) since 2021. He previously worked as a reporter for the Irish Daily Mail, the Kildare Nationalist, the Ireland International News Agency, and the Kilkenny People.
    Although Hassett’s political leanings are not publicly known, he wrote a popular 2024 column for Tipperarylive.ie condemning far-right involvement in anti-immigration protests in the Tipperary village of Dundrum.

ContactMissing Data
enda.treacy@tipperarystar.ie
www.tipperarylive.ie
RevenueMissing Data
Operating ProfitMissing Data
Advertising (in % of total funding)Missing Data
Market ShareMissing Data
Headlines
Meta Data

Historical Information about The Tipperary Star, The Nationalist, and Tipperarylive was obtained from the Tipperarylive website, as well as from the RTE Archives and a PhD thesis by Dr Christopher Dougan on the Irish provincial press.

Ownership and financial information was gathered from the FAME Database (Moody’s) regarding Formpress Publishing Limited, Iconic Newspapers Limited, and Media Concierge (Holdings) Limited.


Information regarding Editor, Darren Hassett, was taken from his LinkedIn profile and tipperarylive.ie editorials.

Accurate estimation of outlet market share was not possible because reporting on income levels in Ireland is typically done at the group level rather than the individual title level. Additionally, overall revenue details for the market as a whole are not available.
Accurate estimation of audience share of news sites is not possible. Although Kantar collects publicly available figures on readership for national print titles, parallel figures are not available for regional and local newspapers and their websites. Furthermore, the ‘advertise with use’ sections of Iconic’s ‘Live’ websites do not provide information on page visits and only present consolidated readership numbers across print, website and social media.

Sources
Documents (PDF)
  • Compiled Financial Data Formpress Publishing Limited
    Link File
  • Financial Statement Formpress Publishing Limited (2023)
    Link File