
iRadio is an Irish radio consortium with a semi-national reach. It was founded in 2008 to fill a gap in the ‘youth’ radio market (15-34 year-old age bracket). The station now broadcasts across 15 rural counties in Ireland, including Roscommon, Donegal, Longford, Louth. Its studios are located in Athlone, County Westmeath. iRadio was actually founded as two regional stations — i102-104 FM in the West and Northwest of Ireland (which began broadcasting in February 2008), and i105-107 FM in the Northeast and Midlands region (which commenced broadcasting in November 2008). These original stations were set up by the Wilton Radio consortium led by long-time media executives Dan Healy and Deborah Fagan (combined 26.2% share). Other investors included financier Niall McFadden’s Boundary Radio (34%), businessman Cormac McAlinden (10%) and six other smaller (sub 6%) shareholders.
The launch of the two stations, coinciding as it did with the onset of the 2008 financial crisis, made the initial years of the stations challenging: the two iRadio stations lost €2.6m in 2008 alone. This appears to have driven some shareholders to offload or reduce their holdings. Boundary Radio and barrister Richard Nesbitt disposed of their cumulative 39% stake in 2009, selling it to Galway publican John Mannion’s Highcross Communications Limited. This brought Highcross’s shareholding to 42.3%, making Mannion the largest single shareholder in the station. Between 2009 and 2011 Healy and Fagan also saw their shareholdings diluted from 14.1% each to less than 4% each as new investors, including Irish/Australian media executive Peter Benson and Dubai-based news aggregator The Big News Network, became involved.
These changes in shareholdings were reflected in iRadio undergoing several structural changes. In 2010, the consortium closed its Galway studios, consolidated its Athlone studios, and made 12 staff redundant. In 2011, i102-104FM and i105-107FM were merged into a single super-regional station, iRadio.
As a single unit, iRadio appears to have benefitted from cost-cutting measures and a steady growth in listenership. As of 2025, iRadio has a 10.2% audience share in the North-West and 7.7% in the North-East and Midlands. (Though the station transmits the same content over both franchise areas, the JNLR survey continues to measure iRadio’s audience separately in these areas.) In 2018, the Broadcasting Authority of Ireland (BAI) received no competing applications for iRadio’s licences and, therefore, awarded the station with a ten-year broadcasting license lasting until 2030.
iRadio's previous parent company, Wilton Radio Limited, was acquired by Bauer Media Audio Holding GmbH on 4 December 2023, following clearance by the Competition and Consumer Protection Commission (M/23/039). Wilton Radio Limited was dissolved post-merger in October 2024. The "iRadio" business name (773138) was registered on 26 September 2025 by a body corporate within the Bauer group, with the station now operated under Bauer Media Audio Ireland LP. Bauer Media Audio Holding GmbH is owned by the Hamburg-based Heinrich Bauer Verlag KG (Bauer Media Group), which has been owned by the Bauer family since 1875. Since 2010, the shares have been held by Yvonne Bauer (85%) and her three older sisters Mirja, Nicola and Saskia Bauer (5% each).
Bauer Media first entered the Irish radio market in 2021, when it purchased Communicorp’s Irish stations (then owned by businessman Denis O’Brien). Thus, in addition to iRadio, Bauer Media Group also operates former Comunicorp stations, including Today FM, Newstalk, 98FM and SPIN1038, alongside Spin South West, Cork’s Red FM and Beat 102-103, all acquired between 2021 and 2024. As of 2024, the Bauer Irish stations collectively reach 2.24 million weekly listeners, the largest cumulative listener base in the country.
iRadio provides varied programming, although all geared toward younger audiences. Popular shows include the morning show ‘Dave and Fionnuala’ (91,000 listeners weekly), ‘iMornings with Cooper & Oonagh’, and the afternoon talk show, ‘Groupchat’. Additionally, the iRadio website provides written news, sports, and entertainment stories, though these features are not updated regularly. Feature content and broadcast streaming is also available on the iRadio App.
Key Facts
| Audience Share | As of 2025, iRadio has a 10.2% audience share in the North-West and 7.7% in the North-East/Midlands. Though the same content airs across both franchise areas, JNLR measures them separately. |
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| Ownership Type | Private |
| Content Type | Free |
| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. |
| Operating Company | Bauer Media Audio Limited Parnership lei: 894500T48UMY2K1A4736 Identifier: Registration Number: LP3374 |
Ownership
| Ownership Structure | iRadio is operated by Bauer Media Audio Ireland LP (LP3374), the Irish limited partnership through which Bauer Media Group operates its Irish radio stations. "iRadio" was registered as a business name (773138) on 26 September 2025 within the LP's operating structure. Bauer Audio Ireland Limited (701285) is the General Partner. |
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| Voting Rights | Missing Data |
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Operating Company
Facts
| Founding Year | 2008 |
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| Contact | Unit C, Block C Daneswell Business Centre N37F670 Monsland, Athlone Roscommon reception@iradio.ie +353 (0) 87 173 0675 www.iradio.ie/ |
| Revenue | Missing Data |
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| Operating Profit | Missing Data |
| Advertising (in % of total funding) | Missing Data |
| Market Share | Missing Data |



